Sports clubs or franchises must stay relevant on social media to keep their brand in the discussion. Hence, social media engagement is an important statistic for the teams. In this article, we take a look at the teams with the highest social media engagement in 2021. Royal Challengers Bangalore and Chennai Super Kings are the only two cricket teams in the Top 10 teams that lead the list.
Teams with highest Social Media Engagement In 2021
While RCB stood at No.8 with 820M engagements, CSK took the No.9 position with 752M engagements. The period for calculating this was January 1st 2021 to December 31st 2021. Football club Manchester United stood at No.1 with a total of 2.6 B engagements in the year. The rest of the spots were also occupied by football clubs.
United, United top of the league – of total engagement on social media. Maybe no more need for the sentiment graphs pic.twitter.com/fL2p834UdM
— Samuel Luckhurst (@samuelluckhurst) January 7, 2022
RCB and CSK enjoy wide popularity
RCB and CSK are two franchises that enjoy immense popularity on social media. All of it is down to Virat Kohli and MS Dhoni, both of whom are followed by millions across the globe. The social media management teams of both franchises also have done a good job by ensuring that the fans are always engaging with the handle. In the statistics of YouTube interactions for the year 2021, as well, RCB and CSK are the only two IPL franchises in the Top 10.
That said, it needs to be seen if there would be a change to this pattern in future seasons. While Virat Kohli will no longer captain RCB, it is just a few more editions before MS Dhoni might quit the game. It is here that the teams such as Mumbai Indians can come into the picture and beat RCB and CSK in this department.
