India is a country where cricket is considered as a religion. We have a lot of crazy followers for this game. Indian Premier League (IPL) starting on the 7th of this month involves a lot of big shots not only in the name of cricketers but also sponsors. Our country has always been a best marketing place, and that to in the name of cricket, market level goes up every time.
The Star India group now owns the media rights for this season. The contract is for Rs 16347.5 crore for the next 5 IPL seasons. Many sponsors are on list which makes it look ultimate. Samsung, Nivea, PepsiCo India, Hondo Motocycle, Vodafone, and Amazon are among the 80 brands signed up with the Star India for the brand promotions on air during the IPL 2018.
Harsha Joshi, an independent media-buying consultant has made a statement that,“IPL is immensely popular and the biggest home-grown cricket league, both in terms of viewership and sponsorships. We expect to see a 30-40% jump in on-air sponsorship this year. Star India is already investing in creating enough buzz around the upcoming league. While television is a big revenue churner for Star, digital will see an increase in ad sales because of high viewership owing to affordable data cost” .
Last year Sony Pictures Networks made INR 1200 crore from the same deal.
