The price of IPL jersey sponsorship is sky high because of the enormous visibility that the IPL franchises provide to their respective sponsors. All the matches of the Indian Premier League have a huge reach, allowing sponsors to reach a wider audience.
Over the years, not just Indian companies but overseas brands have also invested in the IPL jersey sponsorship. It has resulted in rich results, which is why the prices have increased to an unimaginable level. In this article now, we will rank the four most expensive jersey deals in IPL.
4. One of the most expensive IPL jersey sponsorship – 20+ crore per season between RR and Luminous
Luminous Power Technologies have been associated with cricket for a long time. Sachin Tendulkar was their brand ambassador at one point. Right now, Luminous Power Technologies have a deal with Rajasthan Royals, wherein they pay 20+ crore per year to the franchise to be on the front of their jerseys.
3. One of the most expensive IPL jersey sponsorship – 25 crore per season between RCB and Qatar Airways
Royal Challengers Bengaluru have never won the IPL trophy, but they have built a massive brand. Thanks to their brand value and incredible fan following, Qatar Airways inked a deal worth 75 crore with RCB for 3 seasons, paying them 25 crore per season.
2. 33.3 crore per season between CSK and TVS Eurogrip
Chennai Super Kings have witnessed a rise in brand value after the team returned to IPL in 2018. CSK inked a mega contract worth 100 crore for 3 years with TVS Eurogrip for being the front of the jersey sponsor.
1. 40 crore per season between MI and Lauritz Knudsen
Mumbai Indians have signed a brand new jersey deal ahead of the 2025 season. Lauritz Knudsen has joined the Mumbai-based franchise, with the price being 120 crore for 3 seasons. The deal results in 40 crore per year income for MI owners.
